Your Jewellery, Your Identity
Your Jewellery, Your Identity
In 2017, our founder Yinn started Gung with one objective:
“To empower women to be confident in their own identity, no matter what anyone says”.
This is because there’s a lot of pressure on women to conform to society’s expectations.
For example, a new mom returning to work might appear to prioritize her career over family, while choosing to stay at home could be seen as someone who can’t contribute to the household financially.
It’s a lose-lose situation.
So what we want is to help every women build their own identity and be proud of it.
Once they put on our jewellery, they are able to express themselves and build their confidence.
To say "This is who I am and I am proud of it"
We’re here to create jewellery pieces that make you look and feel good all day, everyday.
To Own Your Jewellery, Your Identity.
HER STORY
Yinn Ooi founded the brand in 2017 with a passion to create jewellery that can represent individuality. Her interior architecture background gave her a deep understanding of form and structure which she now incorporates into her designs.
"The beauty of Gung designs, it’s always fluid, always mercurial”
Yinn Ooi, The Founder of Gung Jewellery
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Our Brand
Gung comes from the word “宫” in Mandarin and “궁” in Korean, both meaning ‘Palace’.
Why palace?
Historically jewellery belonged only to royalty, those who lived in palaces.
And we want to bring jewellery to everyone, no matter what your background is.
We want to make you feel like You’re part of royalty.
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Our why
Following “our why”, we want to make our jewellery accessible to every women out there.
Not only that, we also want our jewellery to last forever, so they can wear it for as long as they want.
In order to make it accessible + last forever, we use stainless steel with PVD coating for our pieces.
Therefore, using our materials, Gung has:
“Affordable, waterproof jewellery that never rusts & never changes colour… forever”
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Our design
With a background in interior architecture, our founder Yinn incorporates form & structural designs into our jewellery.
You will see unique shapes & designs on our pieces that you won’t see anywhere else.
Crafted from premium metals such as stainless steel & brass, every jewellery piece is made to stand the test of time.
So you can wear our jewellery forever, literally.
Our Sustainability
Aware of the fashion industry's negative environmental impact, it is important for us to show kindness to our planet.
Through recycling initiatives and innovative packaging design. We strive to bring eco-consciousness to the forefront of jewellery-making in Asia.
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Our Materials
We deliver quality and beauty hand-in-hand through high quality materials.
Crafted from premium metals such as stainless steel, every jewellery piece is made to stand the test of time.